If you are purchasing or selling your home, you are, no doubt, already familiar with the term “home staging”.  You’re probably going through the do and don’t list right now, neutral colors, remove clutter, light a candle… The general idea is to make your home more attractive to buyers by presenting  a “neutral canvas” to imagine their lives, their furniture etc. in your home. And of course to present your home and its special features to best effect.

With this reasoning you might think that an empty home would offer the perfect “neutral canvas” but this is not always the case. The same inability to imagine your life in a cluttered home can also happen when you are presented with an empty home.

This is the special challenge of marketing new construction.  Have you ever toured a magnificent new home and felt overwhelmed? Thought to yourself, “What would I do with this space? How would I fill it? Does this match my lifestyle?”

So when I was contacted by Holly Jaffe, who represents the West Coast home staging company, Meredith Baer & Associates, I contacted my client, the preeminent luxury home builder, Milton Development. The result…You can come see for yourself this Sunday!

Meridith has done a superb job of transforming this beautiful Milton Development new construction into a home that looks truly lived in and is so warm and inviting it is difficult to leave. The staging also accentuates the impeccable attention to detail and fine craftsmanship of Milton Development’s work. The end result is spectacular!

Meredith Baer has been staging vacant homes for over ten years in California by imagining who could live in them and then telling their story through a wonderful mix of unique and elegant furniture and accessories. 2009 was their best year yet which shows how staging is an effective way to sell a house. They assert that their staged homes typically sell at 15-20% over asking price , in 15-20% less time. We are certainly hoping that this is the case with 31 Woody Lane!

Her work has been featured on Home and Garden television, ABC, NBC,The Discovery Channel, LA Times Magazine , Brentwood Magazine, Wallpaper Magazine and more.

Come see for yourself at the open house this Sunday and please come back here to leave your comments!

Public Open House
Sunday February 28, 2010 – 1-4 PM
31 Woody Lane in Westport Ct

Related article:
Westport News – Meridith Baer makes east coast debut in Westport